Left Brain Work
Right Brain Work
Left Brain · The Technical Stack
“… We are the priests of the Temples of Syrinx. Our great computers fill the hallowed halls.”Rush
Right Brain · The Creative Stack
“You can’t use up creativity. The more you use the more you have.”Maya Angelou
Résumé
Adam R. Cagle
WriterBuilderStrategistDirector
Twenty-five years leading creative for product and brand launches. Co-founder, Creative Director, and Lead Copywriter at Agency689, where every launch runs through me end to end: concept, copy, campaign, video, web, email, trade show, packaging, and brand voice systems. Built voice and messaging systems for sixty-plus brands across tech, hospitality, gaming, entertainment, and consumer categories. Sunset Marquis (Agency of Record since 2004), Hotel Figueroa, Killer Network, Traveler Guitar, Xbox, AMD, Microsoft, and FileKeepers among them. Ad Club and Webby awards for copy.
Since 2024, sister studio Agentic689 extends the same discipline into AI-assisted creative workflows, SEO/AIO systems, app builds, and web tooling. Production AI writing tools and marketing workflows are in active daily use across Agency689 client work, including a Sunset Marquis writing system used roughly three times per week during active campaign cycles. Built Singularity SEO, an AI-managed WordPress SEO system that connects ChatGPT to site audits, competitive review, page-level SEO/AIO recommendations, Google Search Console visibility, live rank tracking, governed proposals, and rollback-ready change history. Sole author of every system prompt, persona file, skill file, and governance document across the suite.
Brand campaigns, OOH, digital ads, web, landing pages, email, video, events, launches. Comfortable taking a brief apart, finding the sharper idea underneath it, and pushing the work past the expected answer. Senior enough to present the thinking. Practical enough to keep moving. Pitch decks, speaker decks, and the lines that make people stop.
Voice architecture as a system, not a vibe. Tone guides, messaging frameworks, brand books, persona documents, editorial rules, campaign platforms, and governance systems that keep a brand distinct across channels, teams, and AI-assisted workflows. Strong editor with a high bar for rhythm, clarity, surprise, and precision. Voices that scale without going flat.
AI-assisted writing systems that scale voice without flattening it. Founder of Agentic689, shipping production writing tools and marketing agents in active daily use across Agency689. Drafts client emails, banner copy, and promotional content. Persona scaffolds, voice governance, and human-in-the-loop approval keep output on brand. AI for volume. The bar stays where it should be.
Translating complex products into clear, marketable stories. Twenty-five years across gaming, hardware, software, hospitality, financial services, and consumer brands. Comfortable in the room with founders, executives, product marketers, designers, and growth teams. Turn technical value into language people want to read. Killer Network, AMD, Microsoft, Xbox, Traveler Guitar, FileKeepers, IndyMac Bank.
Agency689, Inc. · Co-Founder · Bend, OR & California · 2001 to Present
Full-service identity, branding, and launch studio. Twenty-five years leading copy and creative direction across naming, positioning, campaign concepts, web, email, video, advertising, packaging, social, brand books, and the new-business pitch decks that built the roster. Built voice and creative systems for sixty-plus brands. Led the Sunset Marquis email program contributing approximately $125,000 per month in attributed revenue. Returned creative direction in-house and lifted banner ROAS 30 percent.
Agentic689 · Sister Studio to Agency689 · 2024 to Present
A studio built to develop production AI agents, AI-assisted creative workflows, SEO/AIO tools, and app and web systems. Production AI workflows shipped on frontier model APIs, including writing, marketing, persona, search visibility, and feedback-loop systems. Sole author of every system prompt, persona file, skill file, and governance document across the suite. AI is in the toolkit. The craft is the work.
DGWB Advertising · 1998 to 2001
Led creative direction and copy inside DGWB's interactive practice during the first wave of agency digital. Wrote and led new-business pitches. Managed copy and creative direction across accounts including IndyMac Bank, LoanWorks, Toshiba Computers, Toshiba Copiers, Yamaha Music, Avery Dennison, Clarion, and Wienerschnitzel.
Ad Club. Webby. Awarded for copywriting. Netty Award for the Sunset Marquis site.
Academy of Art, San Francisco. Design and Art Direction.
Autism Research Project. Board member.