Words that
move
products.
The world's most adventurous guitars.
Willie couldn't wait to get back on it. Roger was the king of it. And Sheryl found it winding everyday.
Musicians have been traveling the open road since the days when bards heralded fair maidens in taverns of old. For 25 years Traveler Guitar has been making instruments that fit in tiny spaces, play with giant sound, and let you practice, play, or record wherever the road takes you.
A hideaway with a Grammy on the nightstand.
Yes, that beautiful.
Two words and a yes. The launch ad for the renovated suites: a hotel room framed like a museum painting, witnessed by a man in a bowler hat. Room tours, annotated by Magritte.
Legendary nights begin at Sunset.
Ten years on the door, the print, the email, the sign-off. The line the rest of the brand ladders up to.
Sure, it's California, but it's the southern part.
The American Country Music Awards Guide Ad. A rock-and-roll hotel walking into a country bar and fitting right in.
Unique. Even by Hollywood standards.®
The format where most hotel copy goes to die under bullet points. The headline carries the brand. The body keeps Cavatina, the Spa, and Bar 1200 sounding like themselves, not like amenities on a checklist.
Cavatina
Beauty in simplicity.
The restaurant in its own register. Chef Luis Morales. Garden-set. Californian with an Italian twist. Menus, web, in-room dining, and private events written so the food sounds the way it tastes. The restaurant speaks for itself, not through the hotel's mouth.
LIVE@SunsetMarquis
For those about to rock, we put you on stage.
Named, branded, and written from the first show. A concert series staged at the hotel. Year one headlined Gary Clark Jr., the season before he won his first Grammys.
Kill faster.
The only network interface cards built for online gamers. Less lag. More frag.
To relate to artists, we must be artists.
To relate to artists, we must be artists.
The single sentence that holds the entire brand. Written as the mission foundation for a 1925 DTLA hotel reopening as a home for the creative class. Six brand pillars, a complete voice guide, and sixty-one pages of identity work flow from this one line.
Friends, not miles.
Measure your journey in friends, not miles.
The line that reframes what a hostel is for. Not a bed, not a budget — a place where the people you meet become the reason you went. Written as the core of a full brand voice system spanning homepage, property pages, groups, offers, and city guides across four European cities.
More where this
came from.